WHY TREATS MATTER

Treats aren't just rewards — they're tools. The right treat makes training more effective, turns enrichment toys into longer-lasting sessions, and gives you a simple way to reinforce good behaviour throughout the day. But not all treats are equal. Many mass-produced treats are packed with fillers, sugars, and artificial additives that add calories without adding value. The treats in this collection are chosen because they're made from whole, natural ingredients — the kind of food you'd recognise and feel good about feeding daily.

SHOP BY TYPE

Air-dried treats — Gently air-dried to preserve nutrients and flavour. Hold their shape well, making them our top recommendation for snuffle toys, treat dispensing toys, and training. Available in a variety of proteins. Shop Air-Dried Treats →

Freeze-dried treats — Lightweight, highly aromatic, and packed with flavour. Excellent for training and high-value rewards. Can be slightly crumbly, so best used for training or in treat dispensing toys rather than fabric snuffle toys. Shop Freeze-Dried Treats →

Long-lasting chews — Natural chews that give your dog something to work on over a longer period. Good for dental health, jaw exercise, and calm-down time. Always supervise chewing sessions and choose a size appropriate for your dog.

WHAT TO USE THEM FOR

Training — Small, soft, aromatic treats work best. Your dog needs to eat the treat quickly and refocus on you. Freeze-dried treats break easily into smaller pieces, making them ideal for training sessions.

Enrichment toys — Air-dried treats are the best choice for snuffle toys — they hold their shape in fabric folds and release scent well. For treat dispensing toys, both air-dried and freeze-dried work; for frozen filling, use wet food or spreads instead.

Everyday rewards — Keep treats small and factor them into your dog's daily calorie intake. Single-ingredient treats are the simplest option — one protein, nothing added — so you always know exactly what your dog is eating.

FREQUENTLY ASKED QUESTIONS

What's the difference between air-dried and freeze-dried treats?
Air-dried treats are slowly dehydrated at low temperatures, producing a firm, chewy texture that holds its shape well. Freeze-dried treats are flash-frozen then vacuum-dried, producing a lighter, crunchier texture with intense aroma. Both preserve nutrients effectively; the main difference is texture and how they behave inside enrichment toys.

Which treats are best for snuffle toys?
Air-dried treats are our first recommendation — they hold their shape inside fabric folds, don't crumble, and release scent well. Freeze-dried treats also work but can be slightly crumbly. Avoid soft fills in fabric snuffle toys.

Are single-ingredient treats better?
Single-ingredient treats are the simplest and most transparent option — one protein, no fillers, no additives. They're especially useful for dogs with allergies or sensitivities because you know exactly what's in them. They're not necessarily "better" than multi-ingredient treats, but they give you the most control over what your dog is eating.

How many treats can I give my dog per day?
Treats should make up no more than roughly 10% of your dog's daily calorie intake. The exact amount depends on your dog's size, activity level, and the calorie content of the treat. For training sessions, use smaller pieces — the reward is the event, not the volume.

My dog has allergies — which treats are safe?
Start with single-ingredient treats in a protein your dog tolerates. Avoid treats with multiple ingredients until you've identified the allergen. Each product page lists the full ingredient breakdown so you can check before buying. If you need help choosing, our team can guide you based on your dog's specific sensitivities.

Where can I shop treats and chews in person?
Everything in this collection is available at our Wheelock Place store — 501 Orchard Road, #01-K3, Singapore. Open daily, 11am–7pm. Our team can help you choose based on your dog's dietary needs and what you'll be using the treats for.

Collection: All Treats & Chews