Collection: P.L.A.Y.

About P.L.A.Y.

P.L.A.Y. (Pet Lifestyle And You) is a San Francisco-based pet lifestyle brand that has been a Certified B Corporation since 2016. Founded with a commitment to pets, people, and the planet, P.L.A.Y. creates whimsical plush dog toys with exclusive designs by artists around the world, crafted with the modern pet parent in mind — toys that look good enough to leave in the living room.

Every P.L.A.Y. toy is hand-crafted with a double-layer exterior and reinforced stitching for durability, and filled with PlanetFill — an eco-friendly filler made from 100% post-consumer certified-safe recycled plastic bottles. All toys feature AZO-free dyes and meet the same strict safety standards applied to infant and children's products, including EN71 (EU), ASTM F963 (US), and REACH-SVHC.

P.L.A.Y. regularly collaborates with like-minded B Corp brands. The Montreal Munchies collection — which includes the Mon-treat-al Smoked Meat Sandwich and Barking Up The Maple Tree — is a collaboration with Earth Rated, celebrating the food culture of Montréal.

The Range at Woof Living

Woof Living carries a curated selection of P.L.A.Y. toys across three collections. The Pup Cup Café collection includes the Mutt-a-rons — a find-n-seek macaron toy. The Montreal Munchies collection features the Mon-treat-al Smoked Meat Sandwich (a tug toy with crinkle and squeaker on a t-shirt rope) and Barking Up The Maple Tree (a multi-part toy with detachable squeaky syrup cans). The Totally Touristy collection brings world landmarks to playtime with Big Ben London and the Windmill of Holland.

Frequently Asked Questions

Are P.L.A.Y. toys durable?

P.L.A.Y. toys are hand-made with a double-layer exterior and reinforced stitching for extra durability. They are designed for interactive play — tugging, squeaking, fetching, and snuggling — but are not designed for aggressive chewers. No plush toy is indestructible. Always supervise play and remove the toy if chewing begins.

What is PlanetFill?

PlanetFill is P.L.A.Y.'s eco-friendly filler made from 100% post-consumer certified-safe recycled plastic bottles. It's the same filler used in their award-winning pet beds — soft, safe, and better for the planet.

Are the toys machine washable?

Yes. All P.L.A.Y. toys are machine washable and dryer friendly.

Are the toys safe?

All P.L.A.Y. toys meet EN71 (EU), ASTM F963 (US) toy safety standards, and REACH-SVHC requirements — the same strict quality standards applied to the manufacturing of infant and children's products. All dyes are AZO-free and all materials are certified non-toxic.

What is a B Corp?

A B Corp certification, awarded by B Lab, signifies a company's commitment to high standards of social and environmental performance, transparency, and accountability. P.L.A.Y. has been a Certified B Corporation since 2016, using their business as a force for good for pets, people, and the planet.