Guru Pet Company

GURU Pet Company designs dog toys that challenge, engage, and occupy. Every product is built around a specific canine instinct and made with Chew Pro™, GURU's proprietary non-toxic thermoplastic rubber formulated for durability and tough play sessions. Designed in the USA.

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About GURU Pet Company

GURU Pet Company was founded in 2022 by JJ and Amy Stone, pet industry veterans with over 30 years of combined experience in toy design and product development. Before launching GURU, the husband-and-wife team spent a decade inventing and developing products for some of the top toy brands in the pet industry through their company Gravity Product Development.

Based in Charleston, South Carolina, GURU designs every product in-house with a single focus: creating toys that address dogs' natural instincts through intentional, challenging play. Chewing, foraging, puzzle-solving, fetching — each toy is engineered to be a solution to a specific behavioural need, keeping dogs mentally stimulated, occupied, and content.

At the core of the range is Chew Pro™, GURU's proprietary non-toxic thermoplastic rubber. Custom-blended and formulated specifically for durability during tough chew and play sessions, Chew Pro™ is used across the GURU toy line.

Woof Living carries GURU Pet Company toys in Singapore with free delivery on orders above $49. Visit us in store at Wheelock Place, 501 Orchard Road, or shop the range online.

Frequently Asked Questions

What is Chew Pro™?

Chew Pro™ is GURU's proprietary thermoplastic rubber, custom-blended and formulated for durability during tough chew and play sessions. It is non-toxic and used across the GURU toy range. Patent pending.

Are GURU toys suitable for aggressive chewers?

Chew Pro™ is formulated for tough play, but no toy is indestructible. All GURU toys are designed for supervised use. Choose based on your dog's chewing strength and play style, inspect regularly, and discard immediately if any part becomes damaged.

Where is GURU Pet Company based?

GURU Pet Company is based in Charleston, South Carolina. The brand was founded in 2022 by JJ and Amy Stone, who design every product in-house with a focus on addressing dogs' natural instincts through intentional play.

How do I clean GURU toys?

Rubber and plastic GURU toys can be hand washed with warm soapy water or placed on the top shelf of the dishwasher. Plush components should be spot cleaned or washed on a delicate cycle and tumble dried on low.

Where can I buy GURU toys in Singapore?

GURU Pet Company toys are available at Woof Living. Shop online at woofliving.com with free delivery on orders above $49, or visit us in store at Wheelock Place, 501 Orchard Road.