Privacy Policy

This Privacy Policy explains how Woof Living ("we", "us", "our") collects, uses, discloses, and protects your personal data when you visit our website (woofliving.com), shop with us online or in store, or communicate with us through any channel. This policy is in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

WHAT WE COLLECT

We may collect the following personal data when you interact with us:

— Name
— Email address
— Phone number
— Delivery address
— Payment information (processed securely by Shopify Payments; we do not store your credit card details)
— Order history and shopping preferences
— Communication history (emails, WhatsApp messages, Instagram messages)
— Device and browsing data (IP address, browser type, pages visited) collected through cookies and analytics tools

HOW WE USE YOUR DATA

We use your personal data for the following purposes:

— To process and fulfil your orders
— To communicate with you about your orders, enquiries, or account
— To provide customer support
— To administer our loyalty programme (The Happy Dog Club)
— To send you marketing communications, promotions, or product updates (only with your consent)
— To improve our website, products, and services
— To comply with legal and regulatory obligations

MARKETING COMMUNICATIONS

We will only send you marketing communications if you have opted in to receive them. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email, or by contacting us directly. Unsubscribing from marketing will not affect transactional communications related to your orders.

HOW WE SHARE YOUR DATA

We do not sell your personal data to third parties. We may share your data with the following service providers who assist us in operating our business:

— Shopify (e-commerce platform and payment processing)
— Delivery and logistics partners (for order fulfilment)
— Email marketing platforms (for marketing communications you have opted in to)
— Analytics tools (for website performance and improvement)

These service providers are only permitted to use your data for the specific purposes we engage them for and are required to protect your data in accordance with applicable laws.

COOKIES

Our website uses cookies to provide a functional shopping experience, remember your preferences, and analyse website traffic. You can manage your cookie preferences through your browser settings. Disabling cookies may affect certain features of our website, such as the shopping cart and checkout.

DATA RETENTION

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, to comply with legal and regulatory requirements, and to resolve disputes. If you request deletion of your personal data, we will process your request in accordance with the PDPA, subject to any legal obligations that require us to retain certain records.

YOUR RIGHTS

Under the PDPA, you have the right to:

— Access the personal data we hold about you
— Request correction of any inaccurate or incomplete data
— Withdraw your consent for the collection, use, or disclosure of your data
— Request deletion of your personal data (subject to legal exceptions)

To exercise any of these rights, please contact us using the details below. We will respond to your request within 30 days.

DATA SECURITY

We take reasonable measures to protect your personal data from unauthorised access, use, modification, or disclosure. Our website uses SSL encryption for all data transmitted during checkout. Payment processing is handled entirely by Shopify Payments — we do not store your credit card information on our servers.

CONTACT US

If you have any questions about this Privacy Policy or wish to exercise your rights under the PDPA, please contact us:

Woof Living
Wheelock Place, 501 Orchard Road, #01-K3, Singapore 238880
WhatsApp: +65 8533 5380
Email: hello@woofliving.com

Last updated: April 2026