Imperial Pet Co

Imperial Pet Co is a New Zealand company producing natural canine supplements from bio-active deer velvet — one of the oldest and most nutrient-dense whole-food ingredients used in traditional medicine. Deer velvet contains over 390 naturally occurring active compounds from a single renewable source, and is harvested annually without harming the animal.

Woof Living carries the Imperial Pet Co range in Singapore — the Canine Deer Velvet Super Supplement for joint and mobility support, and the Deer Velvet & Manuka Oral Spray for gum health and tartar control — with free delivery on orders above $49.

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ABOUT IMPERIAL PET CO

Imperial Pet Co was founded by a Canterbury deer farmer who spent the first 16 years of his life caring for deer on his family farm in New Zealand. The brand is built around a single core ingredient — bio-active New Zealand deer velvet — which contains over 390 naturally occurring compounds including glucosamine, chondroitin, omega-3 and omega-6, amino acids, collagen, EPA, DHA, iron, and magnesium. Deer velvet has been used in traditional medicine for over 2,000 years and is the only natural, renewable source of glucosamine from a single whole-food ingredient.

The bio-active processing uses a patented fermentation method that changes the molecular structure for greater absorption — this is what distinguishes Imperial Pet Co from standard deer velvet supplements. All products are made in New Zealand with no synthetic additives, fillers, or preservatives.

THE RANGE AT WOOF LIVING

Canine Deer Velvet Super Supplement — 90 x 760mg tablets. Bio-active deer velvet (350mg) and green lipped mussel (400mg) per tablet. Supports joint health, mobility, cartilage repair, coat condition, and immune function. Dogs eat the tablets readily as treats. Daily dosing by weight.

Canine Oral Spray — 30ml. Deer velvet extract combined with manuka hydrosol, manuka honey UMF 10+, manuka concentrate, and propolis. Supports gum health, helps manage tartar buildup, and freshens breath. Spray directly onto gums or apply with a swab. One bottle lasts up to 3 months on maintenance use.

FREQUENTLY ASKED QUESTIONS

What is deer velvet and is it safe?
Deer velvet is harvested from the antlers of deer during their annual growth cycle — deer are the only mammals that repeatedly grow and shed an appendage. The process is carried out under veterinary supervision in accordance with New Zealand animal welfare regulations and does not harm the animal. The same deer produce velvet year after year. It is 100% natural, renewable, and has been used in traditional medicine for over 2,000 years.

Which product should I start with?
If your dog has joint stiffness, mobility issues, or you want general health and vitality support, start with the Super Supplement. If your dog has dental concerns — tartar, gum inflammation, or bad breath — start with the Oral Spray. The two products complement each other and can be used together.

How quickly will I see results from the Super Supplement?
Many owners report noticeable improvement in mobility and energy within 2–3 weeks. Dogs with more significant joint issues may take 4–6 weeks. Daily consistency is key — the naturally occurring compounds build up in the body over time.

Can the Oral Spray replace brushing?
It's a practical alternative for dogs who won't tolerate a toothbrush. For best results it can be used alongside brushing, but for many owners the spray is a more realistic daily habit — and something is always better than nothing when it comes to oral care.

Where can I buy Imperial Pet Co in Singapore?
Imperial Pet Co products are available at Woof Living. Shop online at woofliving.com with free delivery on orders above $49, or visit us in store at Wheelock Place, 501 Orchard Road.