Collection: Fluff & Tuff

Woof Living is the exclusive distributor of Fluff & Tuff in Singapore, supplying trusted retailers nationwide. These are plush toys built for dogs who don't treat toys gently. Every toy features Tuffweb™ mesh — a thick inner lining that reinforces the ultra-plush exterior for an extra layer of durability. Manufactured at a boutique ICTI certified factory, Fluff & Tuff toys are custom designed to meet the U.S. ASTM F963-11 Consumer Safety Standard, tested for lead and phthalates, double scanned for metal or foreign objects, AZO dye free, and stuffed with non-toxic polyester fill. All eyes are embroidered for added safety. We stock the full Fluff & Tuff range across sizes at Wheelock Place or online.

About Fluff & Tuff

Fluff & Tuff is a family-owned plush dog toy brand founded in 2010 by Ellen Lawson in Troy, Michigan. Every toy is built around a custom Tuffweb™ mesh liner, bonded to the outer plush fabric, with double-stitched seams designed to resist holes and tears far longer than a standard soft toy. Toys are manufactured to the same safety standard required for children's plush toys in the United States, independently tested for lead and phthalates, and scanned for foreign or metal objects before leaving the factory.

Woof Living is the exclusive distributor of Fluff & Tuff in Singapore, supplying trusted retailers nationwide. Every toy sold by Woof Living, and by our authorised retail partners, is genuine and sourced directly from the brand. Read more about the brand's history and design philosophy on our About Fluff & Tuff page, or see our Fluff & Tuff Play Guide for help choosing the right toy and play style for your dog.

Frequently asked questions

Are Fluff & Tuff toys durable enough for strong chewers?

Fluff & Tuff toys are built tougher than standard plush, with a Tuffweb™ mesh liner and double-stitched seams that resist holes and tears longer than conventional soft toys. They are not designed for dogs that actively chew through and destroy toys, and no plush toy is truly indestructible. For dogs with a strong chewing style, we'd suggest browsing our Tough Toys collection alongside Fluff & Tuff, and always supervising play.

What sizes does Fluff & Tuff come in?

Fluff & Tuff toys are designed across a range of sizes, from small toys suited to puppies and toy breeds through to larger toys for medium and large dogs. Each product page lists the specific size and best-suited dog size for that toy.

Are Fluff & Tuff toys safe for puppies?

Fluff & Tuff toys are manufactured to the same safety standard required for children's plush toys in the United States, with embroidered facial features rather than hard plastic eyes or buttons, removing a common choking hazard. As with any toy, supervise play and choose a size appropriate to your puppy.

How do I clean a Fluff & Tuff toy?

Fluff & Tuff toys are machine-washable. We'd recommend a gentle or delicate cycle and air drying rather than tumble drying, to help the plush fabric and stitching hold up over repeated washes.

Where can I buy Fluff & Tuff in Singapore?

Woof Living is the exclusive distributor of Fluff & Tuff in Singapore. Shop the full range online at woofliving.com with free delivery on orders above $49, or visit us in store at Wheelock Place, 501 Orchard Road #01-K3, open daily 11am to 7pm.

Not sure which toy suits your dog's play style? Our Fluff & Tuff Play Guide covers sizing, play styles, and the squeaker-free Hush Fluffs range.