Bugsy's Air-Dried Beef is a complete and balanced single-protein dog food made from Australian grass-fed beef — muscle meat, bones, and organs — gently air-dried at low temperatures to preserve the nutrition and flavour of the raw ingredients without cooking. The beef component makes up the vast majority of the recipe, supported by a functional whole-food base of green lipped mussel, maitake mushroom, organic seaweed, blueberries, and a small selection of pet-friendly vegetables. No synthetic vitamin pre-mixes. No fillers, grains, preservatives, or artificial additives. Suitable for all life stages from puppyhood through adulthood. Developed by pet nutritionist Joanne Cooper with a PhD-qualified animal nutritionist.
Feed as a complete daily diet, use as a nutrient-dense topper over another food, or break into pieces for high-value training rewards. Available in 328g, 1.1kg, and 3.5kg. For full transition guidance see the Bugsy's Air-Dried Feeding Guide.
Feeding note.
Always ensure fresh water is available. When transitioning from another food, introduce gradually over 7–10 days. Feeding amounts below are a starting point — adjust based on your dog's activity level, age, and body condition.
Why Air-Dried
Air-drying removes moisture from raw ingredients slowly at low temperatures — without cooking. This preserves the natural vitamins, minerals, and enzymes present in the raw ingredients in a way that conventional high-heat processing destroys. The result is a shelf-stable food with a nutritional profile closer to raw feeding and the convenience of a dry food. Air-dried food has a chewier texture than freeze-dried, making it particularly practical as a training treat broken into small pieces.
Key Ingredients
Australian Grass-Fed Beef, Bones and Organs — the primary ingredient, comprising the majority of the recipe. Muscle meat provides essential amino acids, B vitamins, zinc, iron, and selenium. Bones provide natural calcium and phosphorus. Organs provide concentrated vitamins A, B12, and a range of minerals. No synthetic vitamin or mineral pre-mixes are needed or used.
Green Lipped Mussel — a natural source of glycosaminoglycans and omega-3 fatty acids, traditionally associated with joint health, mobility, and the body's natural inflammatory response.
Maitake Mushroom — a functional whole food traditionally associated with immune regulation and metabolic support.
Wild Marine Algae & Organic Kelp — rich sources of iodine, minerals, and antioxidants. Organic kelp is widely associated with tartar control, metabolic support, and healthy ageing.
Blueberries — one of the most antioxidant-rich fruits, providing anthocyanins traditionally associated with cognitive support and protection against oxidative stress.
Camelina Oil — a cold-pressed plant oil with a favourable Omega-3 to Omega-6 ratio, supporting skin, coat, and the body's natural inflammatory response.
Full Ingredients
Source: Bugsy's. Human-grade Australian ingredients.
Australian Grass-Fed Beef, Bones and Organs, Nutritional Yeast, Pumpkin, Carrot Fibre, Camelina Oil, Wild Marine Algae, Sunflower Lecithin, Maitake Mushroom, Olive Extract, Green Lipped Mussel, Blueberries, Parsley, Organic Kelp (Ascophyllum Nodosum), Vinegar, Beetroot.
No synthetic vitamin pre-mixes. Grain-free. No fillers, preservatives, artificial colours, or flavours. Non-GMO. Hormone-free. Antibiotic-free.
Nutritional Analysis
Source: Bugsy's.
| Nutrient |
Value |
| Protein (min) |
42% |
| Fat (min) |
35% |
| Ash (max) |
5% |
| Fibre (max) |
6% |
| Moisture |
8% |
Feeding Guide
Starting point for adult dogs at maintenance. Adjust based on activity level, age, and body condition. For puppies and seniors, see the Bugsy's Air-Dried Feeding Guide.
| Dog weight |
Daily amount |
| 5kg |
58g |
| 10kg |
98g |
| 15kg |
132g |
| 20kg |
164g |
Available Sizes
| Size |
Best for |
| 328g |
Trying the recipe, small dogs, or use as a topper |
| 1.1kg |
Small to medium dogs as a primary diet |
| 3.5kg |
Medium to large dogs or multi-dog households |
Frequently Asked Questions
Is this a complete and balanced food?
Yes — Bugsy's Air-Dried Beef is formulated to be complete and balanced for dogs of all life stages, from puppies through to adults. No additional supplementation is required when feeding as the primary diet.
Can I use it as a topper rather than a complete diet?
Yes — Bugsy's Air-Dried Beef works excellently as a nutrient-dense topper over another food, or broken into pieces as a high-value training reward. It does not need to be fed as a complete meal to be beneficial.
Why are there no synthetic vitamins in this food?
Bugsy's uses whole-food ingredients — particularly organ meats — to provide the full spectrum of vitamins and minerals naturally, without relying on synthetic pre-mixes. Organ meats like liver and kidney are exceptionally nutrient-dense and provide vitamins A, B12, iron, zinc, and copper in their most bioavailable whole-food form.
How do I transition my dog to Bugsy's Air-Dried?
Introduce gradually over 7–10 days — start by replacing 25% of the current food with Bugsy's, then increase by 25% every few days until fully transitioned. For detailed guidance, see the Bugsy's Air-Dried Feeding Guide.
Is Bugsy's Air-Dried Beef suitable for dogs with beef allergies?
No — this recipe uses beef as its single protein source. Dogs with a confirmed beef sensitivity should choose a different Bugsy's protein — Chicken, Turkey, or Kangaroo — depending on their dietary requirements.