Skip to product information
1 of 3

Bugsy’s

Air Dried Beef

Regular price
$39.00
Regular price
Sale price
$39.00
Shipping calculated at checkout.
Size

Free shipping within Singapore on orders SGD 49 and above.

Bugsy's Air-Dried Beef is a complete and balanced single-protein dog food made from Australian grass-fed beef — muscle meat, bones, and organs — gently air-dried at low temperatures to preserve the nutrition and flavour of the raw ingredients without cooking. The beef component makes up the vast majority of the recipe, supported by a functional whole-food base of green lipped mussel, maitake mushroom, organic seaweed, blueberries, and a small selection of pet-friendly vegetables. No synthetic vitamin pre-mixes. No fillers, grains, preservatives, or artificial additives. Suitable for all life stages from puppyhood through adulthood. Developed by pet nutritionist Joanne Cooper with a PhD-qualified animal nutritionist.

Feed as a complete daily diet, use as a nutrient-dense topper over another food, or break into pieces for high-value training rewards. Available in 328g, 1.1kg, and 3.5kg. For full transition guidance see the Bugsy's Air-Dried Feeding Guide.

Feeding note.
Always ensure fresh water is available. When transitioning from another food, introduce gradually over 7–10 days. Feeding amounts below are a starting point — adjust based on your dog's activity level, age, and body condition.
Why Air-Dried

Air-drying removes moisture from raw ingredients slowly at low temperatures — without cooking. This preserves the natural vitamins, minerals, and enzymes present in the raw ingredients in a way that conventional high-heat processing destroys. The result is a shelf-stable food with a nutritional profile closer to raw feeding and the convenience of a dry food. Air-dried food has a chewier texture than freeze-dried, making it particularly practical as a training treat broken into small pieces.

Key Ingredients

Australian Grass-Fed Beef, Bones and Organs — the primary ingredient, comprising the majority of the recipe. Muscle meat provides essential amino acids, B vitamins, zinc, iron, and selenium. Bones provide natural calcium and phosphorus. Organs provide concentrated vitamins A, B12, and a range of minerals. No synthetic vitamin or mineral pre-mixes are needed or used.

Green Lipped Mussel — a natural source of glycosaminoglycans and omega-3 fatty acids, traditionally associated with joint health, mobility, and the body's natural inflammatory response.

Maitake Mushroom — a functional whole food traditionally associated with immune regulation and metabolic support.

Wild Marine Algae & Organic Kelp — rich sources of iodine, minerals, and antioxidants. Organic kelp is widely associated with tartar control, metabolic support, and healthy ageing.

Blueberries — one of the most antioxidant-rich fruits, providing anthocyanins traditionally associated with cognitive support and protection against oxidative stress.

Camelina Oil — a cold-pressed plant oil with a favourable Omega-3 to Omega-6 ratio, supporting skin, coat, and the body's natural inflammatory response.

Full Ingredients

Source: Bugsy's. Human-grade Australian ingredients.

Australian Grass-Fed Beef, Bones and Organs, Nutritional Yeast, Pumpkin, Carrot Fibre, Camelina Oil, Wild Marine Algae, Sunflower Lecithin, Maitake Mushroom, Olive Extract, Green Lipped Mussel, Blueberries, Parsley, Organic Kelp (Ascophyllum Nodosum), Vinegar, Beetroot.

No synthetic vitamin pre-mixes. Grain-free. No fillers, preservatives, artificial colours, or flavours. Non-GMO. Hormone-free. Antibiotic-free.

Nutritional Analysis

Source: Bugsy's.

Nutrient Value
Protein (min) 42%
Fat (min) 35%
Ash (max) 5%
Fibre (max) 6%
Moisture 8%
Feeding Guide

Starting point for adult dogs at maintenance. Adjust based on activity level, age, and body condition. For puppies and seniors, see the Bugsy's Air-Dried Feeding Guide.

Dog weight Daily amount
5kg 58g
10kg 98g
15kg 132g
20kg 164g
Available Sizes
Size Best for
328g Trying the recipe, small dogs, or use as a topper
1.1kg Small to medium dogs as a primary diet
3.5kg Medium to large dogs or multi-dog households
Frequently Asked Questions

Is this a complete and balanced food?

Yes — Bugsy's Air-Dried Beef is formulated to be complete and balanced for dogs of all life stages, from puppies through to adults. No additional supplementation is required when feeding as the primary diet.

Can I use it as a topper rather than a complete diet?

Yes — Bugsy's Air-Dried Beef works excellently as a nutrient-dense topper over another food, or broken into pieces as a high-value training reward. It does not need to be fed as a complete meal to be beneficial.

Why are there no synthetic vitamins in this food?

Bugsy's uses whole-food ingredients — particularly organ meats — to provide the full spectrum of vitamins and minerals naturally, without relying on synthetic pre-mixes. Organ meats like liver and kidney are exceptionally nutrient-dense and provide vitamins A, B12, iron, zinc, and copper in their most bioavailable whole-food form.

How do I transition my dog to Bugsy's Air-Dried?

Introduce gradually over 7–10 days — start by replacing 25% of the current food with Bugsy's, then increase by 25% every few days until fully transitioned. For detailed guidance, see the Bugsy's Air-Dried Feeding Guide.

Is Bugsy's Air-Dried Beef suitable for dogs with beef allergies?

No — this recipe uses beef as its single protein source. Dogs with a confirmed beef sensitivity should choose a different Bugsy's protein — Chicken, Turkey, or Kangaroo — depending on their dietary requirements.

Air Dried Beef - Woof Living
Air Dried Beef - Woof Living
Air Dried Beef - Woof Living

Why shop with us?

5-star rated on Google

Over 100 five-star reviews on Google. Shop with confidence.

Safety you can trust

All products in our range are independently tested and certified. Lambwolf Collective toys meet EN71-3 heavy metal standards. Fluff & Tuff meets ASTM F963 consumer safety specs. Pawzler is EU and US FDA certified, free from BPA and phthalates.

Free shipping within Singapore

Enjoy complimentary shipping within Singapore on all orders SGD49 and above.

Earn up to 5% rebate

Earn instant loyalty points and redeem rebates up to 5% when you shop with us.

Returns & exchanges

Exchange of non-edible products is only possible at our physical store within 3 days from your date of purchase. No refund will be given if the exchanged item is of lower value. There is strictly no exchange for edible products.

To be eligible for an exchange, your item must be in the original condition that you received it, unworn or unused, with tags, and in its original packaging. You will also need to include an order confirmation or proof of purchase. We strongly recommend for you to contact us first prior to heading down to our physical store at:

Email: hello@woofliving.com

Instagram: @woofliving

Call/WhatsApp: +65 8533 5380

Our Customer Service is available daily from 11:00hrs to 19:00hrs (GMT+8).

Items sent back to us without a request will not be accepted. Please note that you will be responsible for mailing back the item back to us and the outbound shipping cost for the new item.