The OBEE! Stuff by BeOneBreed is a treat-dispensing toy built for filling, freezing, and chewing. Pack it with your dog's favourite foods — peanut butter, wet food, yogurt, or dry treats — and let them work through it at their own pace. When empty, it doubles as a fetch toy with an unpredictable bounce that keeps things interesting. This toy is available in limited quantities on a seasonal basis.
Designed in Quebec and made in Canada, the Stuff is part of BeOneBreed's OBEE! collection — a range of durable, recyclable enrichment toys built from Cycle.mattr, the brand's proprietary food-grade material developed as an environmentally responsible alternative to conventional rubber. The Stuff has been recognised with three Grands Prix du Design awards.
How It Works
The Stuff's shape is designed to direct your dog's attention to the contents rather than the exterior. The smooth interior cavity has a large filling capacity and generous openings that make it easy to load and reduce the risk of suction — a common concern with lick-style toys.
Fill it. Spread peanut butter (xylitol-free), plain yogurt, wet food, or layer in dry treats. You can also add safe fruits and vegetables like strawberries, blueberries, or carrots.
Hold a chew. The Stuff's cavity is large enough to grip a dental chew stick or chew tube, giving your dog something to gnaw on while the toy keeps it steady. This is especially useful for smaller dogs who struggle to hold chews between their paws.
Freeze it. For a longer-lasting challenge, freeze the filled Stuff before giving it to your dog. A frozen Stuff can keep a dog occupied for significantly longer than a room-temperature one — ideal for settling dogs during mealtimes, work-from-home hours, or when guests arrive.
Fetch it. When empty, the Stuff bounces unpredictably, making it a fun fetch toy for indoor or outdoor play.
Why It Works in Singapore
A frozen Stuff is one of the simplest ways to keep a dog cool and occupied in Singapore's heat. Fill it, freeze it overnight, and hand it over during the hottest part of the day. It gives indoor dogs a calming, self-directed activity that requires no outdoor space — particularly useful in apartments and condos. The smooth, generous openings also mean less mess on tile and marble floors compared to toys with narrow crevices that trap food.
Sizing
We carry two sizes:
Small — recommended for dogs under 20 lbs (approximately 9 kg). Opening: 5 cm (2″). Height: 7.5 cm (3″).
Large — recommended for dogs 20 to 65 lbs (approximately 9 to 30 kg). Opening: 7.5 cm (3″). Height: 10 cm (4″).
When choosing a size, consider your dog's jaw size and muzzle shape alongside their weight. Dogs with longer snouts may need a larger size to avoid getting their mouth stuck. When in doubt, always size up.
Cleaning and Care
The Stuff's smooth cavity and generous openings make cleaning straightforward — no hard-to-reach crevices where old food can hide. Dishwasher safe (top rack) or hand wash with warm soapy water. In Singapore's climate, washing after every use is recommended, especially after filling with wet food or pastes. Allow to air dry completely before refilling.
Product Details
| Type |
Treat-dispensing chew and lick toy |
| Size |
Small — 5 cm opening, 7.5 cm tall (under 20 lbs / ~9 kg) Large — 7.5 cm opening, 10 cm tall (20–65 lbs / ~9–30 kg) |
| Colour |
Dark blue |
| Material |
Cycle.mattr (food-grade, recyclable) |
| Durability |
Puncture resistant after 1.1 million simulated chewing cycles. Tear resistance up to 3,700 PSI. |
| Designed for |
Average adult chewers (not indestructible) |
| Freezer safe |
Yes |
| Dishwasher safe |
Yes — top rack only |
| Designed in |
Quebec, Canada |
| Made in |
Canada |
| Packaging |
FSC-certified materials |
| Supervision |
Recommended during play |
Supervise play.
The OBEE! Stuff is designed for average adult chewers and is not indestructible. Always supervise your dog during play, inspect the toy regularly for signs of wear, and replace it if any parts begin to crack or break off. Destroyed toys will not be replaced.
Frequently Asked Questions
What can I fill the OBEE! Stuff with?
Peanut butter (xylitol-free), plain yogurt, wet food, dry treats, or safe fruits and vegetables like strawberries, blueberries, and carrots. You can layer different fillings for variety. Freeze the filled toy for a longer-lasting challenge.
How long does a frozen Stuff keep a dog busy?
It depends on your dog, but a frozen Stuff generally lasts significantly longer than a room-temperature one. Most dogs will work on a frozen Stuff for 15 to 30 minutes or more, depending on the filling and their enthusiasm.
Which size should I choose?
Small is recommended for dogs under 20 lbs (approximately 9 kg). Large is recommended for dogs 20 to 65 lbs (approximately 9 to 30 kg). However, jaw size and muzzle shape matter as much as weight. Dogs with longer snouts may need a larger size to avoid getting their mouth stuck. When in doubt, size up.
What is Cycle.mattr?
Cycle.mattr is BeOneBreed's proprietary food-grade material, developed as a recyclable, reusable alternative to conventional rubber. It is durable, non-toxic, and designed with end-of-life recyclability in mind.
How durable is the OBEE! Stuff?
The Stuff has been tested to resist puncture after 1.1 million simulated chewing cycles using 450 to 640 lbs of force, and has a tear resistance up to 3,700 PSI. That said, it is designed for average adult chewers and is not marketed as indestructible. Aggressive or power chewers should always be supervised.
Can I use the OBEE! Stuff as a fetch toy?
Yes. When empty, the Stuff bounces unpredictably, making it a fun fetch toy for both indoor and outdoor play.
Is the OBEE! Stuff dishwasher safe?
Yes. Place it on the top rack for a deep clean. You can also hand wash with warm soapy water. We recommend washing after every use, especially after filling with wet food or pastes.