Augustine's SuperBoost is a 100% certified organic wholefood supplement for dogs and cats — the world's first supplement of its kind, made entirely from human-grade plant ingredients with zero synthetics. Developed by Augustine Approved founder Phivo Christodoulou, it is based on the formula behind the brand's flagship fresh food product, Augustine's SuperFood, and was launched in 2012 after almost two years of research and development. SuperBoost is designed to replenish the vitamins, minerals, essential fatty acids, and whole-food nutrients that commercial processing destroys — regardless of the quality or price of the food being fed. Suitable for dogs and cats of all sizes and life stages. Add to food at every meal mixed with Raw Coconut Oil or water.
All nine ingredients are certified organic. No synthetics, no fillers, no additives, no GMOs, no grains, no gluten, no animal by-products, no preservatives. Made under and governed by human food standards. Safe for human consumption — Augustine Approved encourages adding it to smoothies.
Usage & safety notes.
Always mix into food with Raw Coconut Oil or water — do not sprinkle on top of food dry. Mix well using a spoon. For fussy eaters, start with SuperBoost only and introduce Faith's Cleanse & Detox 2–3 days later once the pet has accepted the new flavour. Halve the recommended amount for puppies and kittens. Refrigerate after opening and use within 5 months. Not for human consumption as a remedy. This product is not intended to diagnose, treat, cure, or prevent any disease.
Why Wholefood Supplementation Matters
Commercial pet food — regardless of price or quality — relies on synthetic supplementation to replace nutrients destroyed during cooking. On paper, these products appear nutritionally balanced. In practice, synthetic vitamins and minerals are not the same as the nutrients found in whole foods — they are chemical approximations, often poorly absorbed and sometimes inflammatory over time. Augustine's SuperBoost provides nutrients in their whole-food form, as nature produced them, in a matrix the body recognises and absorbs efficiently. It does not replace a good diet — it completes one.
Key Ingredients & Their Roles
Organic Golden Flaxseed — the richest plant source of antioxidant lignans and Omega-3 fatty acids, which support an active immune system and healthy skin and coat. Also high in highly digestible protein, essential amino acids, and fibre that aids digestion.
Organic Barley Grass — the young grass of the barley plant (gluten-free at this stage). Rich in chlorophyll, vitamins, minerals, and antioxidants. One of the most nutrient-dense green foods available. Supports alkalisation and healthy organ function.
Organic Arrowroot — a highly digestible starchy root used as a binder. Gentle on the digestive system and a good source of B vitamins and minerals including potassium, iron, and copper.
Organic Sesame Seeds — rich in calcium, zinc, iron, and healthy fats. Support bone health, coat condition, and antioxidant function.
Organic Chia Seeds — an excellent plant-based source of Omega-3 fatty acids, fibre, protein, and calcium. Support skin and coat health, digestive regularity, and energy.
Organic Lecithin (Sunflower) — a natural emulsifier derived from sunflower seeds. Supports cell membrane integrity, liver function, and the absorption of fat-soluble nutrients. Also one of the three ingredients in SuperHeal.
Organic Turmeric — widely recognised for its curcumin content and its role in the body's natural inflammatory response. Supports joint comfort, liver function, and antioxidant protection. One of the three ingredients in SuperHeal.
Organic Wakame — a nutrient-dense sea vegetable rich in iodine, calcium, magnesium, and vitamins A, C, E, and K. Supports thyroid function, bone health, and skin condition. Sourced from the pristine waters of Tasmania.
Organic Maca — an adaptogenic root vegetable from the Andes, used to support energy, hormonal balance, and overall vitality. Rich in vitamins B1, B2, B3, B6, B9, C, E, and K, and minerals including calcium, copper, potassium, manganese, phosphorus, and zinc.
Ingredients
Source: Augustine Approved. All ingredients certified organic.
Organic Golden Flaxseed, Organic Barley Grass, Organic Arrowroot, Organic Sesame Seeds, Organic Chia Seeds, Organic Lecithin (Sunflower), Organic Turmeric, Organic Wakame, Organic Maca.
Free from: additives, chemicals, colourings, dairy, fillers, flavourings, grains, gluten, GMOs, irradiation, meat or animal by-products, MSG, preservatives, synthetics, salts, and sweeteners.
How to Use
Mix into food at every meal with Raw Coconut Oil or water. Do not sprinkle dry on top of food — mix well using a spoon to ensure the powder is fully incorporated. For fussy eaters, start at one quarter of the recommended amount and increase by one quarter every 7 days until reaching the full dose.
| Dog size |
Daily amount (per meal) |
| Miniature |
¼–½ tsp |
| Small |
½–1 tsp |
| Medium |
1–2 tsp |
| Large |
1–1.5 tbsp |
| Giant |
1.5–2.5 tbsp |
Puppies and kittens: halve the recommended amount. Cats — Kitten: ¼–½ tsp daily. Adult cat: ½–1 tsp daily. 1 tsp is approximately 2.4g.
Storage
Refrigerate after opening and use within 5 months. Store tightly sealed in a cool, dry place away from sunlight below 30°C. Expiry is typically 8–11 months from production date.
100% Certified Organic — No Synthetics
100% certified organic. Made under and governed by human food standards. No synthetics, fillers, additives, GMOs, grains, gluten, or animal by-products. Cruelty-free. Made in Australia.
Frequently Asked Questions
Why do I need to mix SuperBoost with Raw Coconut Oil or water?
Mixing with Raw Coconut Oil or water helps the powder incorporate fully into food and improves palatability, particularly for fussy eaters. Raw Coconut Oil also improves the absorption of fat-soluble nutrients and offers its own health benefits. Do not sprinkle the powder dry on top of food — it will not mix in properly and some dogs will eat around it.
Is SuperBoost suitable for cats?
Yes — SuperBoost is suitable for dogs and cats of all ages. Kittens: ¼–½ tsp daily. Adult cats: ½–1 tsp daily. Mix into food with a small amount of Raw Coconut Oil or water.
Can I use SuperBoost alongside Faith's Cleanse & Detox and Little Universe?
Yes. SuperBoost can be used together with Faith's Cleanse & Detox and Little Universe. For fussy eaters, introduce SuperBoost first and add Faith's Cleanse & Detox 2–3 days later once the pet has accepted the new flavour.
Why are there no synthetic vitamins in SuperBoost?
Augustine Approved's core philosophy is that synthetic vitamins and minerals — however well-intentioned — are chemical approximations of naturally occurring nutrients, often poorly absorbed and sometimes inflammatory over time. SuperBoost provides nutrients in their whole-food form, in the natural matrix in which the body evolved to recognise and use them. If an ingredient list uses scientific names for vitamins and minerals, those are almost certainly synthetic. Every ingredient in SuperBoost is a recognisable whole food.
How long does one container last?
Duration depends on your dog's size and the amount fed per meal. SuperBoost is available in multiple sizes at Woof Living — check the product listing for size options and select the size appropriate for your dog's daily feeding amount.