Collection: Shop by Protein

WHY PROTEIN MATTERS

Protein is the foundation of your dog's diet — it provides the amino acids that build and repair muscle, support immune function, and fuel daily energy. Different proteins offer different nutritional profiles, and rotating between them ensures your dog gets a broader range of nutrients over time. For dogs with allergies or sensitivities, identifying which proteins they tolerate well is one of the most important steps in building a diet that works.

BROWSE BY PROTEIN

Beef — Rich in iron, zinc, and B vitamins. A nutrient-dense staple protein widely available across raw, air-dried, and treat formats.

Chicken — Lean, highly digestible, and palatable for most dogs. One of the most common proteins and a good starting point for fresh feeding.

Crocodile — A novel, lean protein. Often used for dogs with sensitivities to more common proteins like chicken or beef.

Duck — Rich in iron and omega fatty acids. A good rotational protein and a common alternative for dogs that don't tolerate chicken well.

Emu — A novel, lean red meat. Low in fat, high in iron. Useful for elimination diets and dogs with multiple protein sensitivities.

Fish — High in omega-3 fatty acids, which are widely recognised for supporting skin, coat, and joint health. A natural anti-inflammatory protein source.

Frog — A novel, hypoallergenic protein. Very lean and highly digestible. Rarely encountered in commercial pet food, making it useful for dogs with extensive protein sensitivities.

Kangaroo — Wild-harvested, very lean, and high in protein. A novel protein for most dogs, making it a strong choice for elimination diets and sensitive stomachs.

Lamb / Goat — Rich, flavourful red meats with good fat content. Well-tolerated by many dogs and widely available across raw and treat formats.

Mollusc — Green-lipped mussels and other shellfish. Traditionally associated with joint support and anti-inflammatory benefits due to naturally occurring omega-3s and glucosamine.

Pork — A palatable, moderately fatty protein. Less commonly used than chicken or beef but well-tolerated by most dogs and good for variety.

Rabbit — A novel, lean protein that's highly digestible. Often recommended for dogs with food sensitivities or those needing a lower-fat diet.

Turkey — Lean, easy to digest, and a good alternative to chicken for dogs that need a poultry option without the most common poultry allergen.

Vegetarian — Plant-based options for supplementary feeding, treats, or dogs with specific dietary requirements. Not intended as a sole protein source.

Venison — A lean, novel red meat high in iron and B vitamins. A strong choice for dogs with sensitivities to more common proteins.

FREQUENTLY ASKED QUESTIONS

Should I rotate proteins?
Rotating proteins is widely recommended in fresh feeding because different proteins provide different nutrient profiles. Rotating every one to two weeks gives your dog a broader range of amino acids, fatty acids, and minerals over time. It also reduces the chance of developing a sensitivity to any single protein through overexposure.

My dog has allergies — how do I choose a protein?
Start with a novel protein — one your dog has never eaten before. Kangaroo, venison, crocodile, emu, frog, and rabbit are all considered novel for most dogs. Feed a single protein exclusively for several weeks to see how your dog responds before introducing others. A sensitivity test can also help identify which proteins to avoid.

What's a novel protein?
A protein your dog has never been exposed to before. Because there's no prior immune response to it, novel proteins are less likely to trigger an allergic reaction. What counts as "novel" depends on your dog's feeding history — kangaroo is novel for most dogs, but chicken usually isn't.

Does each protein link show all food formats?
Yes — clicking any protein above shows all products containing that protein across raw meals, air-dried meals, freeze-dried meals, treats, and chews. You can browse by format within each protein page.

Where can I get advice on choosing proteins?
Visit us at our Wheelock Place store — 501 Orchard Road, #01-K3, Singapore. Open daily, 11am–7pm. Our team can help you build a rotation plan or identify the right protein for your dog's specific needs.